Michael Andrewartha opened East End Cellars in January 1998; an incurable wine fanatic with over twenty years’ experience in fine wine retail, Michael was determined to establish Adelaide’s premier destination for purchasing and enjoying wine.
Michael has worked closely with many of South Australia's finest small wine producers throughout his career.
He has experienced firsthand the many changes that have taken place in the wine industry over these years.
He was supporting and promoting the traditional red wines from South Australia's Barossa and McLaren Vale back in the 1980's when "cool climate" was all the rage and the international market for Australian wines did not exist.
Michael's unique experience and relationships built over the years have enabled him to create a wine shop with a product range second to none and with a vibe like no other.